Update Date
02/23/2024

Class: Adware

Adware covers programs designed to display advertisements (usually in the form of banners), redirect search requests to advertising websites, and collect marketing-type data about the user (e.g. which types of websites s/he visits) in order to display customized advertising on the computer. Other than displaying advertisements and collecting data, these types of program generally do not make their presence in the system known: there will be no signs of the program in the system tray, and no indication in the program menu that files have been installed. Often, Adware programs do not have any uninstall procedures and use technologies which border on virus technology to help the program stealthily penetrate the computer and run unnoticed. Penetration There are two main ways in which Adware gets onto a user’s computer: it is built-in to some freeware and shareware programs unauthorized installation to a user’s computer as a result of a visit to an infected website. Most freeware and shareware programs stop displaying advertisements once they have been purchased and/or registered. But these programs often use built-in third-party Adware utilities, and in some cases, these utilities remain installed on the user’s computer even once the programs have been registered. Furthermore, removing the Adware component, which is still being used by a program to display advertisements, could cause the program to malfunction. The main purpose of Adware spread via the first method is to extract a type of payment for the software by showing advertisements to the user (the parties who make the advertisements pay the advertising agency, and the advertising agency pays the Adware developer). Adware also helps cut expenses for software developers (revenue from Adware encourages them to write new programs and improve existing ones), and it helps cut costs for users, too. Hacker technologies are often used when advertising components are installed on a user’s computer following a visit to an infected website. For instance, the computer can be penetrated via a browser vulnerability and Trojans designed to stealthily install (Trojan-Downloader or Trojan-Dropper) can be used. Adware programs that work in this way are often called Browser Hijackers. Displaying advertisements There are two main ways in which advertising is shown to the user: by downloading advertising text and images to a computer from web or FTP servers owned by the advertiser redirecting Internet browser search requests to advertising websites. In some cases, redirect requests takes place only if the user’s requested web page is not available i.e. if is an error in the URL. Collecting data In addition to displaying advertisements, many advertising systems also collect data about the computer and the user, such as: the computer’s IP address the operating system and browser version a list of the most frequently visited sites search queries other data that may be used to conduct subsequent advertising campaigns. Note: it is important not to confuse Adware that collects data with Trojan spyware programs. The difference is that Adware collects data with the user’s consent. If Adware does not notify the user that it is gathering information, then it is classified as a malicious program (Malware), specifically covered by the Trojan-Spy behaviour.

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Platform: Win32

Win32 is an API on Windows NT-based operating systems (Windows XP, Windows 7, etc.) that supports execution of 32-bit applications. One of the most widespread programming platforms in the world.

Family: Adware.Win32.DealPly

No family description

Examples

9D73825B2D64701E2F6C854523AA6130
394B5DF7ADF773721E02E09760EE4555
10978C1E6E06AEC254333B07AA2B21AA
E8A01D933A3714CCE451D423D971B159
FFDEDCA0B8BF1D1CA7BBD0F33A7A9A5D

Tactics and Techniques: Mitre*

TA0002
Execution

Adversaries may interact with the native OS application programming interface (API) to execute behaviors. Native APIs provide a controlled means of calling low-level OS services within the kernel, such as those involving hardware/devices, memory, and processes. These native APIs are leveraged by the OS during system boot (when other system components are not yet initialized) as well as carrying out tasks and requests during routine operations.


T1106
Native API

Adversaries may interact with the native OS application programming interface (API) to execute behaviors. Native APIs provide a controlled means of calling low-level OS services within the kernel, such as those involving hardware/devices, memory, and processes. These native APIs are leveraged by the OS during system boot (when other system components are not yet initialized) as well as carrying out tasks and requests during routine operations.


TA0003
Persistence

Adversaries may bypass UAC mechanisms to elevate process privileges on system. Windows User Account Control (UAC) allows a program to elevate its privileges (tracked as integrity levels ranging from low to high) to perform a task under administrator-level permissions, possibly by prompting the user for confirmation. The impact to the user ranges from denying the operation under high enforcement to allowing the user to perform the action if they are in the local administrators group and click through the prompt or allowing them to enter an administrator password to complete the action.


T1548.002
Bypass User Account Control

Adversaries may bypass UAC mechanisms to elevate process privileges on system. Windows User Account Control (UAC) allows a program to elevate its privileges (tracked as integrity levels ranging from low to high) to perform a task under administrator-level permissions, possibly by prompting the user for confirmation. The impact to the user ranges from denying the operation under high enforcement to allowing the user to perform the action if they are in the local administrators group and click through the prompt or allowing them to enter an administrator password to complete the action.


TA0004
Privilege Escalation

Adversaries may bypass UAC mechanisms to elevate process privileges on system. Windows User Account Control (UAC) allows a program to elevate its privileges (tracked as integrity levels ranging from low to high) to perform a task under administrator-level permissions, possibly by prompting the user for confirmation. The impact to the user ranges from denying the operation under high enforcement to allowing the user to perform the action if they are in the local administrators group and click through the prompt or allowing them to enter an administrator password to complete the action.


T1548.002
Bypass User Account Control

Adversaries may bypass UAC mechanisms to elevate process privileges on system. Windows User Account Control (UAC) allows a program to elevate its privileges (tracked as integrity levels ranging from low to high) to perform a task under administrator-level permissions, possibly by prompting the user for confirmation. The impact to the user ranges from denying the operation under high enforcement to allowing the user to perform the action if they are in the local administrators group and click through the prompt or allowing them to enter an administrator password to complete the action.


TA0005
Defense Evasion

Adversaries may attempt to manipulate features of their artifacts to make them appear legitimate or benign to users and/or security tools. Masquerading occurs when the name or location of an object, legitimate or malicious, is manipulated or abused for the sake of evading defenses and observation. This may include manipulating file metadata, tricking users into misidentifying the file type, and giving legitimate task or service names.


T1036
Masquerading

Adversaries may attempt to manipulate features of their artifacts to make them appear legitimate or benign to users and/or security tools. Masquerading occurs when the name or location of an object, legitimate or malicious, is manipulated or abused for the sake of evading defenses and observation. This may include manipulating file metadata, tricking users into misidentifying the file type, and giving legitimate task or service names.


T1036.005
Match Legitimate Name or Location

Adversaries may match or approximate the name or location of legitimate files or resources when naming/placing them. This is done for the sake of evading defenses and observation. This may be done by placing an executable in a commonly trusted directory (ex: under System32) or giving it the name of a legitimate, trusted program (ex: svchost.exe). In containerized environments, this may also be done by creating a resource in a namespace that matches the naming convention of a container pod or cluster. Alternatively, a file or container image name given may be a close approximation to legitimate programs/images or something innocuous.


T1055
Process Injection

Adversaries may inject code into processes in order to evade process-based defenses as well as possibly elevate privileges. Process injection is a method of executing arbitrary code in the address space of a separate live process. Running code in the context of another process may allow access to the process’s memory, system/network resources, and possibly elevated privileges. Execution via process injection may also evade detection from security products since the execution is masked under a legitimate process.


T1112
Modify Registry

Adversaries may interact with the Windows Registry to hide configuration information within Registry keys, remove information as part of cleaning up, or as part of other techniques to aid in persistence and execution.


T1497.001
System Checks

Adversaries may employ various system checks to detect and avoid virtualization and analysis environments. This may include changing behaviors based on the results of checks for the presence of artifacts indicative of a virtual machine environment (VME) or sandbox. If the adversary detects a VME, they may alter their malware to disengage from the victim or conceal the core functions of the implant. They may also search for VME artifacts before dropping secondary or additional payloads. Adversaries may use the information learned from Virtualization/Sandbox Evasion during automated discovery to shape follow-on behaviors.


T1548.002
Bypass User Account Control

Adversaries may bypass UAC mechanisms to elevate process privileges on system. Windows User Account Control (UAC) allows a program to elevate its privileges (tracked as integrity levels ranging from low to high) to perform a task under administrator-level permissions, possibly by prompting the user for confirmation. The impact to the user ranges from denying the operation under high enforcement to allowing the user to perform the action if they are in the local administrators group and click through the prompt or allowing them to enter an administrator password to complete the action.


T1562.001
Disable or Modify Tools

Adversaries may modify and/or disable security tools to avoid possible detection of their malware/tools and activities. This may take many forms, such as killing security software processes or services, modifying / deleting Registry keys or configuration files so that tools do not operate properly, or other methods to interfere with security tools scanning or reporting information. Adversaries may also disable updates to prevent the latest security patches from reaching tools on victim systems.


T1564.001
Hidden Files and Directories

Adversaries may set files and directories to be hidden to evade detection mechanisms. To prevent normal users from accidentally changing special files on a system, most operating systems have the concept of a ‘hidden’ file. These files don’t show up when a user browses the file system with a GUI or when using normal commands on the command line. Users must explicitly ask to show the hidden files either via a series of Graphical User Interface (GUI) prompts or with command line switches (dir /a for Windows and ls –a for Linux and macOS).


TA0006
Credential Access

Adversaries may log user keystrokes to intercept credentials as the user types them. Keylogging is likely to be used to acquire credentials for new access opportunities when OS Credential Dumping efforts are not effective, and may require an adversary to intercept keystrokes on a system for a substantial period of time before credentials can be successfully captured. In order to increase the likelihood of capturing credentials quickly, an adversary may also perform actions such as clearing browser cookies to force users to reauthenticate to systems.


T1056.001
Keylogging

Adversaries may log user keystrokes to intercept credentials as the user types them. Keylogging is likely to be used to acquire credentials for new access opportunities when OS Credential Dumping efforts are not effective, and may require an adversary to intercept keystrokes on a system for a substantial period of time before credentials can be successfully captured. In order to increase the likelihood of capturing credentials quickly, an adversary may also perform actions such as clearing browser cookies to force users to reauthenticate to systems.


TA0007
Discovery

Adversaries may attempt to get a listing of open application windows. Window listings could convey information about how the system is used. For example, information about application windows could be used identify potential data to collect as well as identifying security tooling (Security Software Discovery) to evade.


T1010
Application Window Discovery

Adversaries may attempt to get a listing of open application windows. Window listings could convey information about how the system is used. For example, information about application windows could be used identify potential data to collect as well as identifying security tooling (Security Software Discovery) to evade.


T1497.001
System Checks

Adversaries may employ various system checks to detect and avoid virtualization and analysis environments. This may include changing behaviors based on the results of checks for the presence of artifacts indicative of a virtual machine environment (VME) or sandbox. If the adversary detects a VME, they may alter their malware to disengage from the victim or conceal the core functions of the implant. They may also search for VME artifacts before dropping secondary or additional payloads. Adversaries may use the information learned from Virtualization/Sandbox Evasion during automated discovery to shape follow-on behaviors.


* © 2025 The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation.

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